Feature

●Rose gold-tone watch with tile pattern on bezel, chronograph subdials with 12/24-hour time, 1/20-second time, and alarm
●Eco-Drive is fueled by light so it never needs a battery
●The 48mm stainless steel rose gold-tone case with screw-back complements the rich brown leather strap with white contrast stitching, and is 100M WR.
●Japanese quartz movement with analog display. When you take your watch off, place it in a location so that the dial (face) can receive light, such as a window sill, where sunlight can directly strike the watch dial (face)
●Croco-embossed leather band with contrast stitching and buckle closure
●Water resistant to 100 m (330 ft): In general, suitable for swimming and snorkeling, but not scuba diving.

Description

A technological marvel, both stylish and precise, by citizen. This eco drive watch never needs a battery, harnessing the power of both natural and artificial light.

Rose gold-tone watch with tile pattern on bezel and leather strap with contrast stiching;Eco-Drive is fueled by light so it never needs a battery;Chronograph subdials with 12/24-hour time, 1/20-second time, and alarm;Features protective mineral quartz dial window, buckle closure, leather band, and luminous hands/hour markers;Water-resistant to 100 m (330 ft)

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.

As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.

CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better ? and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.