Hey Dog Lover, this is you! 24-7, 365…every minute, every day!

• Brushed 100% cotton twill
• Unstructured soft crown
• Adjustable Velcro closure in back
• Inside tape reads: Dog is Good…Inspired by Dog.
• One size fits most.

The creation of the iconic logo dog, BOLO (Be On the Look Out), is a story in itself. Suffice it to say, however, BOLO represents the good we see and feel in our dogs. At the same time, the canted halo represents the mischievous streak to which dogs are prone and also gives us license to use some irreverent humor linked to the Dog is Good / God is Good play on words.

The Company story is somewhat typical of a grass-roots start up. Dog is Good started in a room in the house, then a bigger room, then the playroom went away (but the resentment lingers), then a couple of rooms, etc. The first warehouse was quite small and DIG is now at its third location ? which might last a little longer. Dog is Good is growing at a rapid pace and sells into many hundreds of retail locations in the USA and Canada (and some internationally), sells retail here on the website and at many local events across the country through its Exhibitor Program. DIG also licenses the brand to a number of manufacturers which expands the reach into thousands of outlets. It is through licensing that DIG continues to expand the brand’s product offering into a very diverse mix. The Company contributes to many charitable organizations dedicated to improving animal welfare and improving life with dog.

Dog is Good, a Dog lifestyle company, creates and markets gifts and apparel for dog lovers. Located in Los Alamitos, CA, the company sells wholesale and retail, and licenses the brand to numerous manufacturers in the pet, gift and home product industries. Primarily still recognized as an apparel company, Dog is Good is quickly gaining recognition in the gift and pet markets. They have also developed a reputation for generously giving back to animal welfare organizations.

The company’s success lies in its ability to deliver messaging that resonates with dog lovers. With clever and poignant sentiments, they remind us all how great it feels to be with Dog.

The major ingredient in Dog is Good as a company and each product individually, is capturing that remarkable feeling we as dog lovers have when when we’re near dogs… they don’t even have to be our own! Here at D.I.G. we often say “we don’t sell products, we sell a feeling” ? this feeling is somewhat indescribable so we had to think long and hard about how to succinctly convey it. There is no word in the American lexicon to describe it, so we turned to a combination of both german and english and made it up: Dogvergnugen: The unique joy you feel in the presence of Dog.

An important part of Dog is Good’s mission is to be a force for good.

We have worked with numerous animal shelters and other pet-related non-profits, donated to auctions, designed custom products to help raise funds and donated cash in pursuit of this ideal. Each year, Dog is Good reaches out to dozens of organizations and is also aligned with a couple of larger “Charity Partners.”