We flat out love this sport, lifestyle, adventure, and everything else it can be. Gym, sport, trad, ice, bouldering, big walls, alpine--we respect and pursue it all. In busy seasons, some staff may well be relegated to 6am sessions before long days in the office, but there’s always a willing partner. We believe in the power of climbing as a catalyst for positive change and growth.

We jump at opportunities to put resources into service projects like trail days, crag restoration projects, and hardware maintenance. Lander, the Red River Gorge, Eldorado Canyon, and Clear Creek Canyon are just a handful of the places we’ve been able to impact. We leverage partnerships with national and regional organizations to identify needs, develop action plans, and follow through.

Our team athletes know we care less about their climbing performance than their character performance, how they share what gets them psyched. For the Andersons, it’s about educating others on all things training. For Erica, it’s showing other families the beta for living a full and adventurous life. For Alex, its taking years of hard-won experience and passing it onto the next generation of crushers. We promote those who promote positivity, growth, and integrity.