Feature

●The Big O is the original square-lip crankbait and sold more than one million lures during its first season of production.
●It is known as one of fishings most-copied lures, but no other bait captures that shimmy and produces so many violent strikes.
●Equally effective in lakes and streams, the Big O truly is one of fishings most legendary lures. It is one of the most-copied baits in history.
●Identical fish-catching action and buoyant body. Excellent cover-deflecting ability. Proven performer and timeless design.
●Great for shallow water fishing. 3 different sizes, weights, depths and hook sizes.


Description

The Cotton Cordell Big O is the original square-lip crankbait and sold more than 1 million lures during its first season of production. Short, squared lip deflects off cover. Effective on all types of bass and other gamefish. One of the most-copied baits in history.