He original Rainbow Loom From choons design. The next generation of the award winning, worldwide sensation, Rainbow Loom. Rainbow Loom Got its start in a familys living room. From that humble beginning, Rainbow Loom has sky-rocketed in popularity to become a toy and craft phenomenon. It has been recognized with multiple industry awards, most notably it is the winner of three tia categories and toy of the year. The possibilities are endless, from bracelets to action figures. Rainbow Loom encourages exploration and inspires the imagination.