iFi audio was launched in 2012 and its ultra high-end pedigree dates back a decade further because of its parent company: Abbingdon Music Research (AMR) which produces expensive luxury audio products.
AMR saw in 2010 that hi-fi audio was shifting from home ‘static’ speaker systems to Bluetooth and portable ‘dynamic’ headphone setups To serve this growing market, iFi audio was commissioned with one goal: to produce ‘ultra-fidelity’ audio products that push the sonic performance at the envelope while still priced within the mainstream. It began work on a range of small but prodigious personal audio products using AMR’s trickle-down technology.
Today, iFi designs and manufactures over 35 different products from its headquarters in Southport, UK. It sources parts from around the world from manufacturers including XMOS (UK), GE Valves (USA), WIMA (Germany) and TDK (Japan). It retails through a global network of dealers and has its own distribution in the USA who serves retailers such as B&H and etailz.