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From the manufacturer


The Proraso Brand Story

Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

Proraso After Shave Balm, Sensitive Skin

Proraso After Shave Balm, Sensitive Skin formula, provides immediate relief after shaving, and completes the shaving ritual. Formulated without alcohol, it combines the benefits of a balm, which refreshes and revitalizes the skin, with that of a soothing, yet lightweight cream. Its formula, ideal for sensitive skin, is enriched with Oatmeal Extract and Green Tea for an emollient and soothing effect. Its the ideal way to calm redness or irritation caused by shaving.

How to use:

Apply to your face after shaving, massaging gently to facilitate absorption.

  • Barbers choice since 1948
  • No parabens, no silicones
  • No mineral oil, no SLS
  • No artificial colors
  • No ingredients of animal origin
  • Over 95% natural
  • Made in Italy

10 Tips for the Perfect Shave

Morning is the best time to shave

Your skin is at its softest and most relaxed just after you wake up, so the razor glides easier.

Always use a Proraso Pre-Shave Cream

It softens and straightens the hairs, making it easier to apply the shaving cream to your beard and pre-conditions the skin.

Wrap your face in a warm, wet towel

Just like traditional barbers do. Otherwise, shave after your morning shower when the skin is soft and hydrated from the warm water.

The best lather comes from a brush and shaving cream or soap

Applying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the brush bristles well.

While shaving, use a delicate, but firm stroke

Dont put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight.

Keep your razor clean

Rinse the blade with hot water at least once every two swipes of the razor. Residue from past shaves can reduce the blades effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often.

For the perfect shave, one pass just doesnt cut it

Lather your face a second time and repeat the shave.

Dont neglect your post-shave routine

Rinse your face well and repeatedly to remove any residue.

Always use Proraso After Shave Balm or Lotion

Even if youve shaved to perfection, your skin may still feel stressed and will need to be disinfected, restored and softened.

Take care of your skin

Especially if you dont shave every day, or have problems with ingrown hair, apply a face cream daily.