No nonsense. An attitude, an approach, a way of life. Our innovative brand was first adopted by pioneering career women over 40 years ago, as they searched for hosiery.

Today, the brand celebrates that heritage by embracing the modern No nonsense woman and her quest to say no to the nonsense in her life, whether that be working in a non-traditional female career to managing her status as full-time head of household.

Now spanning a full line of sleepwear and outerwear as well as the brand core competency in leggings, tights, socks, and hosiery, the No nonsense brand purpose is to keep her Courageous, Confident, and Comfortable as she says no to the nonsense in her life.

Ready to challenge the status quo​ Aspires to change the world

A self-assured approach​ Intellectually curious

Straightforward, embracing who we are​ Representing all women’s shapes and sizes

Our story began in 1976, when No nonsense introduced the first control-top pantyhose. In 1980 our best selling Great Shapes collection lead the way as the first shaping pantyhose. In 1995, we brought shoe solution liner to drugstores everywhere. In 2020, we kept you safe with face masks and launched ExpanTech tights and socks for women and kids. In 2021, we introduced Green Threads unisex leisurewear.​ At No nonsense, we are driven by the shared belief that we are better together. No nonsense embraces all women, of all shapes, sizes, colors, and religion. We strive to showcase “real women” in our products and showcase them, proudly, for exactly who they are.