Welcome Moms and Dads, Grandparents and Caregivers! Our story began nearly 32 years ago with the start of Safe Beginnings. Originally a small, family owned babyproofing service, we grew into a national distributor and began manufacturing our own products under the Safety Innovations brand name. We became the leading supplier of safety products to babyproofing professionals throughout the US and Canada. In time we saw a need for families to have access to the same professional childproofing products. So began our commitment to provide you with the same thoughtfully designed, expertly manufactured premium quality childproofing products to help keep your little ones safe.