A big toy tape measure for big make-believe projects! What’s the first rule of being a little builder? Measure twice – which is easy with the Big Tape Measure from Battat! First, grab hold of the easy-grip handle and pull the tape out, then measure twice! Measure the toy chest, the dog, or even your own foot. Little learners can measure in centimeters or inches and get an early grasp on units as they also improve fine motor control during play. Once everything is measured (twice!), it’s time to reel in the tape! As kiddos wind the tape back, they can choose the right tool for the job with the help of a colorful picture wheel. Made of worry-free and durable materials, all Battat products meet or exceed EU, U. S. and Canadian safety standards.