TRACT Optics is doing things differently. Period. As an optics company producing high-end binoculars and riflescopes, we have created a direct-to-consumer business model that makes your experience our top priority.
From day one, we’ve had a very specific purpose at TRACT: Build a bridge directly to you, the consumer. We’ve cut out the middleman to eliminate retail markup and unreliable product support. TRACT set out to build the finest line of optics & accessories without making any sacrifices or letting any barriers get in their way. The result is a line of superior binoculars and accessories with specifications and features that perform every time, anywhere, no matter the conditions.
Just know we appreciate the opportunity to share with you our passion for creating incredible optics, all the while giving you first-rate product support.