The Ladies Choice has secured its place in snowboarding history with over a decade of collaboration with the most decorated female snowboarder, Jamie Anderson. Her balance between progression and playfulness is reflected in the progressive asym technology and a C2x camber hybrid contour, perfectly tuned for freestyle flow. Bringing Jamies eco-minded sensibility to our construction materials and process, the Ladies Choice is built with a sustainably harvested FSC wood core and water-based inks. Eco sublimated graphics by Sarah King continue the decade + partnership with this all-mountain freestyle work of art. Ride the Ladies Choice and channel some JA magic!

GNU - GO LIVE! Built in Washington State.

Welcome to Gnu in real life where we build our own boards right here in Washington State at the world’s most friendly board building facility…zero hazardous waste. Here free radicalism is in our DNA; since Dilbert Pumpernickle’s Gravity Harness to the current crew of unreal shapes, tech, art and riders like Forest Bailey and Jamie Anderson. At Gnu ideas and artistry are free to bloom in real time in our own little petri dish of radical scientists, retro fools and weird wild magicians. It’s snowboarding, it’s what we do and what we love and it’s happening now and it’s not in the palm of your hand.

Go live!