Carrying the Tradition to America
In 1913, brothers Emilio and Olinto Mari left Italy to seek new opportunities in America, settling in NYC where they handmade gut strings in their small apartment. After much success, they opened their first factory in 1914, and soon after started making strings under the brand “La Bella”.
Unrivaled Knowledge
La Bella is the oldest continuously family-owned and operated string maker in the world. Every set is manufactured in our facility in New York using a perfect combination of traditional methods and latest technologies to produce a superior string.