Introducing the Womens (US sizes) Brannock Device.  Use for womens footwear, measures size 3 to 13, width sizes 4A to 2E.  

Genuine Brannock brand Womens foot-measuring/ shoe-fitting Brannock Device, Made in USA. Reject if device you receive is not Genuine Brannock brand. 

Very solid, high-quality, durable. Made of metal.

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You know the Brannock professional foot-measuring device from shoe stores in the US.  They are the worldwide gold standard for shoe-fitting.  Now you can get them yourself for buying shoes online.

Why Heel-to-Ball Is Essential

This illustration shows two feet which are the same length, but each require different size shoes. There are different fittings for short-toed feet and long-toed feet. Proper shoe-fitting incorporates not only overall length (heel-to-toe measurement) but also arch length (heel-to-ball measurement). Shoes are designed to flex at the ball of the foot. Correct fitting properly positions the ball joint in the shoe and provides room for the toes so they are not confined.

Full instructions cover simple steps to finding the correct measurement.

Parents can save time and effort by measuring children at home.  No more dragging all the kids to the mall.  The indestructible Brannock device will last their whole childhood and beyond.

There are 15 versions of the Brannock device - we have them all:

US - several Junior and Adult models

Euro/UK/Centimeter - Junior and Adult models

Specialty - for skates, hiking boots, and large sizes

We have been in business for many years.

Invest in a Brannock device for fast and easy foot measuring at home or for your organization.  Save time, money and effort in getting everyone measured.

We welcome your questions,

Brannock Devices

The Brannock Device is the standard foot measuring tool for the worlds footwear industry. But few people are able to call the device by name, much less identify its inventor, Charles Brannock.

Brannock was born into the shoe business. His father, Otis Brannock, joined with Ernest Parks in 1906 to found the downtown Park-Brannock Shoe Co. in Syracuse, New York. As a Syracuse University student, young Brannock wanted to find the best way to measure the foot. He played around with the idea for a couple of years and finally built a prototype using an Erector set. In 1926 and 1927, Brannock patented the device and created a company to build it.

Before the Brannock Device, the available option was a primitive block of measured wood. The Brannock Device dramatically improved the accuracy of a foot measurement, to 95-96 percent right. The size system is linear. For example, a Mens size 1 is 7-2/3 inches. Each additional size is 1/3 inch longer. Widths work the same way. Each width is separated by a distance of 3/16 of an inch. There are actually nine widths in the US system (width actually varies with foot length): AAA, AA, A, B, C, D, E, EE, and EEE.

The Brannock Device comes in various colors, depending on the model. There are models for men, women, athletic shoes and ski boots, and for children, always with two knobs for adjusting the fit cups at both ends for the curve of the heel, and a sliding bar for adjusting "firmly for thin foot, lightly for wide foot."

A Unique Device

At first, the invention was valued for what it did for the local shoe store. No one else in town could fit a shoe so perfectly. If someone had an unusual size, and the device picked it up, Brannock made sure he had a match in stock. Soon, however, word of the device got around, and demand was suddenly booming. In fact, during World War II, the Army hired Brannock to ensure that boots and shoes fit enlisted men. Thats when Brannock first expanded his manufacturing facilities.

Brannock believed in all the things that are supposedly dead in industry. He loved small business. He loved working downtown. And he built his product to last. While some had advised Brannock to make his devices out of plastic, ensuring that they would need to be replaced every couple of years, he refused to entertain that notion, and would only make them from durable steel. Today, most shoe stores dont get rid of their Brannock Devices for 10 or 15 years, until the numbers finally wear away from so much use.

Throughout the 1980s, Brannock showed up in the office every working day to take care of business. His health began to fail then, and he considered selling the business, but any would-be buyer had to assure that the device would not be cheapened or changed. That point was not negotiable.

He died in 1993 at the age of 89. The company was sold and today, the Brannock Device remains the standard for the footwear industry. With more than one million devices sold, the Brannock Device has varied very little over the years. However, the company, under its new owners, has started manufacturing customized models and is currently considering producing a digital model.