Homewallers are often highly focused on training, have limited space on their homewalls, and are operating on much smaller budgets than traditional gyms. Atomik has become a very appealing choice for this market, largely because of three key components: fast turnaround time, affordable, and a variety of training products. Atomik runs a 7-day, in-house manufacturing operation, which allows them to adapt to the immediate needs of their customer base. “Because we continue to manufacture our brand, this allows us to pass the savings on to our customers,” says Kenny Matys, owner and shaper at Atomik.