Riding is Expensive enough. Quality parts dont have to be.

Whether youre a weekend trail rider or hardcore racer, lets face it, our sport is expensive. From replacement parts, to race fees and travel expenses, there is always something waiting to take more money out of your wallet.

Thats why we created Optimized Enduro. We were tired of feeling the pain of high prices at every turn and decided to bring exceptional quality parts to riders at reasonable prices. Optimized Enduro was created by serious riders and born out of love for the sport.