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Alleson Athletic is a leading North American supplier of in-stock and custom sublimated athletic apparel and game uniforms. Alleson’s product assortment spans all major sports categories, and the Company goes to market under a wide variety of premier corporate-owned and licensed brands, including Alleson, ChromaGear, Under Armour, New Balance and the NBA/WNBA. Alleson’s products are sold primarily through leading athletic apparel distributors and an extensive network of over 4,000 independent team dealers. Founded in 1933 and headquartered in Rochester, New York, Alleson leads the market in the use of sublimation technology and is widely known throughout the industry for its innovative designs and manufacturing expertise and flexibility.