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ONeill, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack ONeill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after. While many things have changed since those humble beginnings, Jacks initial vision of producing functional and innovative board-riding products continues to lie at the core of everything the company does. From the first ever neoprene wetsuit and surf leash, to the worlds first stitchless boardshorts and range of groundbreaking wearable electronics, ONeills spirit of innovation will always drive the company forward. Today, ONeill can be found the world over. In touch with its rich heritage and the universal stoke of board-riding culture, ONeill will always be committed to progressing that evolution and growing its reputation as one of the worlds leading youth lifestyle brands.